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Marketing-Icon
Marketing-Table-in-use
For the Marketing room, see Marketing (Room).
For Marketing Qualification, see Staff Training.

The Marketing Room, made available in Flemington, provides the option to run marketing campaigns for the player's hospital; these can be used to increase the hospital's reputation, attract patients for specific treatment rooms or recruit staff at a higher rate and/or with specific qualifications.

Marketing Screen[]

The Marketing Screen can be opened by selecting the Marketing Table, from the Room Inspector, or by simply dropping an Assistant with the Marketing-Icon
Marketing Qualification into an inactive Marketing Room.

Marketing-Screen
Marketing-Screen-Illness
Marketing-Screen-Recruitment

There are three tabs of campaigns to be run:

  • General Marketing campaigns are used to increase the hospital's reputation, larger campaigns having a larger effect, but at a higher cost.
  • Illness Marketing campaigns will attract a higher proportion of patients for the corresponding room. It should be noted that this will not increase the overall number of patients; that is determined by hospital reputation and level, and subject to a hard cap on many earlier levels.
  • Recruitment Marketing campaigns will either increase the rate at which corresponding recruits will appear in the Hiring Screen, or increase the likelihood that recruits will have the desired qualification.
Marketing-Screen-12-Months

After selecting the desired campaign, the player will choose the duration of the campaign. The base cost is immediately presented, which is usually the cost of running for the default three months, plus $1,000 (similar to the Green Light Fee in Research). For General campaigns, however, the base cost is that of the first three month, plus one additional month's worth.

The length of the campaign may be increased in one month intervals, up to 12 months total. In most cases, each month will cost $5,000, the exceptions being the small general campaign ($2,500), large general campaign ($10,000), and Staff Recruitment campaigns ($2,000).

As such, it is more cost-effective to run a longer campaign, assuming the player will continue to benefit from the campaign's effect for the entire duration.

Requirements[]

Staff[]

Marketeer's-Desk-in-use

The following Staff is required before a marketing campaign can be embarked upon:
Assistant-Icon
Assistant with Marketing-Icon
Marketing Qualification
The room inspector allows the selection of up to four additional staff members in order to run more effective marketing campaigns.

The most suitable skill with which to train staff for this room is Marketing-Icon
Marketing.

Room[]

Marketing-Icon Marketing (Room)

Marketing Campaigns[]

General Marketing[]

These campaigns are used to increase the hospital's reputation. Paying more to run a larger campaign will have a greater effect.

Marketing-Icon Small Campaign
Description Give our reputation a small boost with an advert in the lonely hearts column in the Two Point Squabbler.
Cost (3-12 months) Currency10,000 -Currency32,500 First available Base-Icon Flemington
Marketing-Icon Medium Campaign
Description Boost our reputation by commissioning a series of pro-hospital posters around the County.
Cost (3-12 months) Currency20,000 -Currency65,000 First available Base-Icon Flemington
Marketing-Icon Large Campaign
Description Give our reputation a massive boost with a huge TV campaign, featuring superstar actor Roderick Cushion.
Cost (3-12 months) Currency40,000 -Currency130,000 First available Base-Icon Flemington

Illness Marketing[]

These campaigns increase the proportion of arriving patients who will require treatment in the corresponding room. The overall numbers and arrival rates of patients are not affected.

Multi-Illness Rooms[]

Pharmacy-Icon Pharmacy Campaign
Description Start an awareness campaign for all of the wonderful new drugs our hospital is using. Should bring in more patients for the Pharmacy.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Ward-Icon Ward Campaign
Description Start a rumour that our Ward beds are the comfiest around. That should be enough to see a rise in the number of Ward patients.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Psychiatry-Icon Psychiatry Campaign
Description We can pay Two Point Radio to pump out an untraceable but effective advert on their frequency whilst everyone sleeps. That should lure patients for Psychiatry.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Injection-Room-Icon Injection Campaign
Description A campaign centered around needles: people just love needles.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Fracture-Ward-Icon Fracture Campaign
Description Advertisements are installed in the County's most accident-prone locations.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Surgery-Icon Surgery Campaign
Description Campaign for more Surgery patients by paying for a series of posters depicting the advantages of having things taken out of you.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Smogley
DNA-Lab-Icon DNA Campaign
Description Have a local am-dram society put on an educational mood piece explaining what DNA is to try and attract patients with genetic illnesses.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Melt Downs
Herb-Garden-Icon Herb Garden Campaign
Description Rent some of those flailing, inflatable men to promote our Herb Garden treatments at local garden centres.
Cost (3-12 months) Currency16,000 -Currency61,000 First available OTG-Icon Old Newpoint

Single-Illness Rooms (Base Game)[]

De-Lux-Clinic-Icon Lightheadedness Campaign
Description A billboard campaign featuring large pictures of moths, which for some reason seems to attract people with light bulbs for heads. Weird.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Pans-Lab-Icon Pandemic Campaign
Description A short documentary is released focusing on the plight of those suffering from kitchen based calamities.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Clown-Clinic-Icon Clown Campaign
Description Clown pellets are scattered around the hospital grounds, attracting any clowns within a two mile radius. They're mostly safe, causing only 1% of clowns to dissolve.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Chromatherapy-Icon Grey Anatomy Campaign
Description A TV advertising campaign, broadcast during a popular medical drama about doctors snogging each other.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Pest-Control-Icon Animal Magnetism Campaign
Description A high pitched whistle is used to attract crazy animal people.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Head-Office-Icon Turtle Head Campaign
Description Attract Turtle Head patients using an informative video explaining the science behind our patented Turbo-Plunger.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Smogley
Shock-Clinic-Icon Shock Horror Campaign
Description Put out a magazine ad to attract people that keep electrocuting their pets and loved ones every time they sneeze.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Melt Downs
Resolution-Lab-Icon 8-bitten Campaign
Description An advertising campaign to bit-shame low-rez people. Sometimes you've got to be cruel to be kind.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Duckworth-upon-Bilge
Recurvery-Room-Icon Cubism Campaign
Description An awareness pamphlet is sent to the County's art galleries to attract sufferers of Cubism.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Grockle Bay
Cryptology-Icon Premature Mummification Campaign
Description Treasure is distributed around the hospital grounds in an attempts to lure any passing mummies.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Sweaty Palms

Single-Illness Rooms (DLC)[]

Doghouse-Icon Barking Mad Campaign
Description The proposed plan is a manifold approach, including: a breadcrumb trail of dog biscuits and interesting smells leading to the hospital; an awareness campaign helping families better spot dog-like behaviour in a loved one; and, hospital branded tennis balls being left at nearby parks.
Cost (3-12 months) Currency16,000 -Currency61,000 First available BF-Icon Underlook Hotel
Urban-Mythology-Icon Metropolism Campaign
Description Branded popcorn and drink containers are sent to local cinemas to be used during showings of, and to dampen the effects of, action films with shiny skyscrapers and rom-coms with impossibly clean, high ceiling-ed flats.
Cost (3-12 months) Currency16,000 -Currency61,000 First available BF-Icon Swelbard
Reanimation-Icon Monster Mishmash Campaign
Description Local monks are contacted and asked to drone the whereabouts of the hospital off of any available bell towers. Particular attention is given to locations near derelict buildings, gloomy forests and second-hand video shops.
Cost (3-12 months) Currency16,000 -Currency61,000 First available BF-Icon Roquefort Castle
Indentification-Icon Blank Look Campaign
Description Commission an audio-visual advert, voiced by B. F. Yeti, to spread awareness about the early signs of facelessness.
Cost (3-12 months) Currency16,000 -Currency61,000 First available PI-Icon Pebberley Reef
Escape-Room-Icon Wanderust Campaign
Description Pay the Two Point Squabbler to leave a series of subtle verbal cues, that when pieced together suggest the hospital contains a secret artefact-riddled dungeon, protected by a limerick telling golem and a few dozen traps.
Cost (3-12 months) Currency16,000 -Currency61,000 First available PI-Icon Overgrowth
Correcting-Pool-Icon Screwball Campaign
Description We suspect that people with Screwball spend more time than usual at ankle-level, as they often collapse from the weight of their heads. Target them by renting out lots of reasonably priced signage opportunities close to the ground.
Cost (3-12 months) Currency16,000 -Currency61,000 First available PI-Icon Topless Mountain
Self-Assembly-Icon Flat-Packed Campaign
Description Sponsor long distance space packaging so that sickly travellers know to come to us the moment they're unboxed.
Cost (3-12 months) Currency16,000 -Currency61,000 First available CE-Icon Goldpan
Toad-Hall-Icon Frogborne Campaign
Description Pay for encrypted messaging in and around Pebberley Frog Sanctuary to alert trapped amphibious aliens to the services we provide.
Cost (3-12 months) Currency16,000 -Currency61,000 First available CE-Icon Camouflage Falls
Personification-Icon Lack of Humanity Campaign
Description A campaign that spreads awareness on other planets, to let aliens know that it's never been easier to covertly integrate into Two Point County. The formats used include: smoke signals; chemical notes in water supplies; and melodic screeching.
Cost (3-12 months) Currency16,000 -Currency61,000 First available CE-Icon Chasm 24
Woodwork-Icon Woodworms Campaign
Description Fund a series of convoluted temptations to lure sufferers to the hospital while teaching them important lessons about honesty and carpentry.
Cost (3-12 months) Currency16,000 -Currency61,000 First available OTG-Icon Wanderoff
Farmacology-Icon Distrawed Campaign
Description Pay farmers to etch targeted messaging into the backs of pumpkins, marrows and other field-based members of the squash family.
Cost (3-12 months) Currency16,000 -Currency61,000 First available OTG-Icon Old Newpoint
Tech-Support-Icon Glitchy Patch Campaign
Description A highly finessed, two-pronged approach. Step 1: have cryptic messaging woven into the code of the County's most popular software and services. Step 2: post about it on some forums.
Cost (3-12 months) Currency16,000 -Currency61,000 First available OTG-Icon Windsock
Danger-Zone-Icon Stunt Trouble Campaign
Description Target the daredevil community by commissioning tiny ads to go on the inside of crash helmets and great big ones to go on the ground, which they'll see when they're jumping out of, or over, a plane.
Cost (3-12 months) Currency16,000 -Currency61,000 First available CS-Icon Plywood Studios
Wash-Pit-Icon Soiled Self Campaign
Description Awareness posters attached to kites and flags have been found to get the attention of the County's mud-laden sickos. We'll also make some announcements over PA systems, the radio, and burned onto CDs. They just love to listen to things...
Cost (3-12 months) Currency16,000 -Currency61,000 First available CS-Icon Mudbury Festival
War-Room-Icon Private Parts Campaign
Description Pay to add some illness awareness information to the little paper pamphlet that comes with toys, because people read those really thoroughly. We'll also commission some billboards with pictures of explosions and worlds like "ka-flan" to attract those mostly likely to be combating militant maladies.
Cost (3-12 months) Currency16,000 -Currency61,000 First available CS-Icon Fitzpocket Academy
Cloud-Computing-Icon Under The Weather Campaign
Description Appeal to Under The Weather patients with a series of waterproof flyers hidden in tempting splashy puddles.
Cost (3-12 months) Currency16,000 -Currency61,000 First available SR-Icon Ailing
Wax-Works-Icon Hive Mind Campaign
Description Swarm Hive Mind patients to your hospital by attracting the bees with highly informative dances.
Cost (3-12 months) Currency16,000 -Currency61,000 First available SR-Icon Betts Shore
Powder-Room-Icon Snow Problem Campaign
Description Place some pamphlets about your Snow Problem treatment facilities on a precarious mountainside, so they'll end up exactly where they need to be after the next Avalanche
Cost (3-12 months) Currency16,000 -Currency61,000 First available SR-Icon Pointy Pass

Recruitment Marketing[]

Staff Recruitment[]

These campaigns will increase the speed at which recruits for the corresponding staff type are presented in the hiring screen.

Doctor-Icon Doctor Campaign
Description Pay our Doctors to say good things about us to all of their Doctor friends at one of their Doctor meetings.
Cost (3-12 months) Currency7,000 -Currency25,000 First available Base-Icon Flemington
Nurse-Icon Nurse Campaign
Description Pay for a spread in the Two Point Squabbler advertising all of our great nursing opportunities.
Cost (3-12 months) Currency7,000 -Currency25,000 First available Base-Icon Flemington
Janitor-Icon Janitor Campaign
Description A recruitment drive to attract professional curlers and other fearsome sweepers to work as Janitors.
Cost (3-12 months) Currency7,000 -Currency25,000 First available Base-Icon Flemington
Assistant-Icon Assistant Campaign
Description Fake a poetry competition to trick assistants into applying for positions at our hospital.
Cost (3-12 months) Currency7,000 -Currency25,000 First available Base-Icon Flemington

Qualification Recruitment[]

These campaigns increase the likelihood that recruits who appear on the hiring screen will have the corresponding qualification. They do not increase the rate at which those recruits are presented, as with the Staff Recruitment campaigns listed above. Running both campaigns in separate Marketing Rooms, however, will result in both effects combining, i.e. recruits appearing more quickly, with a higher likelihood of having the desired qualification.

Surgery-Icon Surgeon Campaign
Description Put up posters in butchers and delis around Two Point County to attract out of work surgeons.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Smogley
Psychiatry-Icon Psychiatrist Campaign
Description A subliminal advertising campaign to encourage psychiatrists to apply to work at the hospital, against their will.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Research-Icon Researcher Campaign
Description A recruitment drive to attract mad scientist types with an interest in research.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
DNA-Lab-Icon Genetics Campaign
Description Send a newsletter to all of the County's most prominent greenhouses to attract specialists in genetics. Plants can't be that different from people.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Melt Downs
M.E.G.A-Scan-Icon Radiology Campaign
Description Pay to have an ad put into this month's 'Ex-Bungle Employees Support Group' newsletter to see if there are any qualified radiologists looking for a job.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Ghost-Capture-Icon Ghost Capture Campaign
Description Make a donation to Harrison Wolff's 'Paranormally Proactive' initiative and he'll put in a good word with some of the qualified ghost-hunters he knows.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Mechanics-Icon Mechanics Campaign
Description Put an advert in Nuts about Bolts, the County's premier engineering editorial to attract a qualified mechanic.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Marketing-Icon Marketing Campaign
Description We should be able to impress fellow marketeers with our nuanced use of advanced marketing techniques. Rent an advertising blimp, that should get them on board.
Cost (3-12 months) Currency16,000 -Currency61,000 First available Base-Icon Flemington
Driving-Icon Driving Campaign
Description Pay some local driving instructors to nudge their best students towards pursuing careers in medicine.
Cost (3-12 months) Currency16,000 -Currency61,000 First available SR-Icon Ailing
Flying-Icon Flying Campaign
Description Paint job advertisements in huge letters in hillside locations across the county so they're legible from 30,000 feet.
Cost (3-12 months) Currency16,000 -Currency61,000 First available SR-Icon Betts Shore
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