- For the Marketing room, see Marketing (Room).
- For Marketing Qualification, see Staff Training.
The Marketing Room, made available in Flemington, provides the option to run marketing campaigns for the player's hospital; these can be used to increase the hospital's reputation, attract patients for specific treatment rooms or recruit staff at a higher rate and/or with specific qualifications.
Marketing Screen[]
The Marketing Screen can be opened by selecting the Marketing Table, from the Room Inspector, or by simply dropping an Assistant with the
Marketing Qualification into an inactive Marketing Room.
There are three tabs of campaigns to be run:
- General Marketing campaigns are used to increase the hospital's reputation, larger campaigns having a larger effect, but at a higher cost.
- Illness Marketing campaigns will attract a higher proportion of patients for the corresponding room. It should be noted that this will not increase the overall number of patients; that is determined by hospital reputation and level, and subject to a hard cap on many earlier levels.
- Recruitment Marketing campaigns will either increase the rate at which corresponding recruits will appear in the Hiring Screen, or increase the likelihood that recruits will have the desired qualification.
After selecting the desired campaign, the player will choose the duration of the campaign. The base cost is immediately presented, which is usually the cost of running for the default three months, plus $1,000 (similar to the Green Light Fee in Research). For General campaigns, however, the base cost is that of the first three month, plus one additional month's worth.
The length of the campaign may be increased in one month intervals, up to 12 months total. In most cases, each month will cost $5,000, the exceptions being the small general campaign ($2,500), large general campaign ($10,000), and Staff Recruitment campaigns ($2,000).
As such, it is more cost-effective to run a longer campaign, assuming the player will continue to benefit from the campaign's effect for the entire duration.
Requirements[]
Staff[]
The following Staff is required before a marketing campaign can be embarked upon:
Assistant with
Marketing Qualification
The room inspector allows the selection of up to four additional staff members in order to run more effective marketing campaigns.
The most suitable skill with which to train staff for this room is
Marketing.
Room[]
Marketing Campaigns[]
General Marketing[]
These campaigns are used to increase the hospital's reputation. Paying more to run a larger campaign will have a greater effect.
Small Campaign | |||
---|---|---|---|
Description | Give our reputation a small boost with an advert in the lonely hearts column in the Two Point Squabbler. | ||
Cost (3-12 months) | 10,000 -32,500 | First available | Flemington |
Medium Campaign | |||
Description | Boost our reputation by commissioning a series of pro-hospital posters around the County. | ||
Cost (3-12 months) | 20,000 -65,000 | First available | Flemington |
Large Campaign | |||
Description | Give our reputation a massive boost with a huge TV campaign, featuring superstar actor Roderick Cushion. | ||
Cost (3-12 months) | 40,000 -130,000 | First available | Flemington |
Illness Marketing[]
These campaigns increase the proportion of arriving patients who will require treatment in the corresponding room. The overall numbers and arrival rates of patients are not affected.
Multi-Illness Rooms[]
Pharmacy Campaign | |||
---|---|---|---|
Description | Start an awareness campaign for all of the wonderful new drugs our hospital is using. Should bring in more patients for the Pharmacy. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Ward Campaign | |||
Description | Start a rumour that our Ward beds are the comfiest around. That should be enough to see a rise in the number of Ward patients. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Psychiatry Campaign | |||
Description | We can pay Two Point Radio to pump out an untraceable but effective advert on their frequency whilst everyone sleeps. That should lure patients for Psychiatry. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Injection Campaign | |||
Description | A campaign centered around needles: people just love needles. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Fracture Campaign | |||
Description | Advertisements are installed in the County's most accident-prone locations. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Surgery Campaign | |||
Description | Campaign for more Surgery patients by paying for a series of posters depicting the advantages of having things taken out of you. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Smogley |
DNA Campaign | |||
Description | Have a local am-dram society put on an educational mood piece explaining what DNA is to try and attract patients with genetic illnesses. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Melt Downs |
Herb Garden Campaign | |||
Description | Rent some of those flailing, inflatable men to promote our Herb Garden treatments at local garden centres. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Old Newpoint |
Single-Illness Rooms (Base Game)[]
Lightheadedness Campaign | |||
---|---|---|---|
Description | A billboard campaign featuring large pictures of moths, which for some reason seems to attract people with light bulbs for heads. Weird. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Pandemic Campaign | |||
Description | A short documentary is released focusing on the plight of those suffering from kitchen based calamities. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Clown Campaign | |||
Description | Clown pellets are scattered around the hospital grounds, attracting any clowns within a two mile radius. They're mostly safe, causing only 1% of clowns to dissolve. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Grey Anatomy Campaign | |||
Description | A TV advertising campaign, broadcast during a popular medical drama about doctors snogging each other. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Animal Magnetism Campaign | |||
Description | A high pitched whistle is used to attract crazy animal people. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Turtle Head Campaign | |||
Description | Attract Turtle Head patients using an informative video explaining the science behind our patented Turbo-Plunger. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Smogley |
Shock Horror Campaign | |||
Description | Put out a magazine ad to attract people that keep electrocuting their pets and loved ones every time they sneeze. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Melt Downs |
8-bitten Campaign | |||
Description | An advertising campaign to bit-shame low-rez people. Sometimes you've got to be cruel to be kind. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Duckworth-upon-Bilge |
Cubism Campaign | |||
Description | An awareness pamphlet is sent to the County's art galleries to attract sufferers of Cubism. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Grockle Bay |
Premature Mummification Campaign | |||
Description | Treasure is distributed around the hospital grounds in an attempts to lure any passing mummies. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Sweaty Palms |
Single-Illness Rooms (DLC)[]
Barking Mad Campaign | |||
---|---|---|---|
Description | The proposed plan is a manifold approach, including: a breadcrumb trail of dog biscuits and interesting smells leading to the hospital; an awareness campaign helping families better spot dog-like behaviour in a loved one; and, hospital branded tennis balls being left at nearby parks. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Underlook Hotel |
Metropolism Campaign | |||
Description | Branded popcorn and drink containers are sent to local cinemas to be used during showings of, and to dampen the effects of, action films with shiny skyscrapers and rom-coms with impossibly clean, high ceiling-ed flats. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Swelbard |
Monster Mishmash Campaign | |||
Description | Local monks are contacted and asked to drone the whereabouts of the hospital off of any available bell towers. Particular attention is given to locations near derelict buildings, gloomy forests and second-hand video shops. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Roquefort Castle |
Blank Look Campaign | |||
Description | Commission an audio-visual advert, voiced by B. F. Yeti, to spread awareness about the early signs of facelessness. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Pebberley Reef |
Wanderust Campaign | |||
Description | Pay the Two Point Squabbler to leave a series of subtle verbal cues, that when pieced together suggest the hospital contains a secret artefact-riddled dungeon, protected by a limerick telling golem and a few dozen traps. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Overgrowth |
Screwball Campaign | |||
Description | We suspect that people with Screwball spend more time than usual at ankle-level, as they often collapse from the weight of their heads. Target them by renting out lots of reasonably priced signage opportunities close to the ground. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Topless Mountain |
Flat-Packed Campaign | |||
Description | Sponsor long distance space packaging so that sickly travellers know to come to us the moment they're unboxed. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Goldpan |
Frogborne Campaign | |||
Description | Pay for encrypted messaging in and around Pebberley Frog Sanctuary to alert trapped amphibious aliens to the services we provide. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Camouflage Falls |
Lack of Humanity Campaign | |||
Description | A campaign that spreads awareness on other planets, to let aliens know that it's never been easier to covertly integrate into Two Point County. The formats used include: smoke signals; chemical notes in water supplies; and melodic screeching. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Chasm 24 |
Woodworms Campaign | |||
Description | Fund a series of convoluted temptations to lure sufferers to the hospital while teaching them important lessons about honesty and carpentry. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Wanderoff |
Distrawed Campaign | |||
Description | Pay farmers to etch targeted messaging into the backs of pumpkins, marrows and other field-based members of the squash family. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Old Newpoint |
Glitchy Patch Campaign | |||
Description | A highly finessed, two-pronged approach. Step 1: have cryptic messaging woven into the code of the County's most popular software and services. Step 2: post about it on some forums. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Windsock |
Stunt Trouble Campaign | |||
Description | Target the daredevil community by commissioning tiny ads to go on the inside of crash helmets and great big ones to go on the ground, which they'll see when they're jumping out of, or over, a plane. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Plywood Studios |
Soiled Self Campaign | |||
Description | Awareness posters attached to kites and flags have been found to get the attention of the County's mud-laden sickos. We'll also make some announcements over PA systems, the radio, and burned onto CDs. They just love to listen to things... | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Mudbury Festival |
Private Parts Campaign | |||
Description | Pay to add some illness awareness information to the little paper pamphlet that comes with toys, because people read those really thoroughly. We'll also commission some billboards with pictures of explosions and worlds like "ka-flan" to attract those mostly likely to be combating militant maladies. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Fitzpocket Academy |
Under The Weather Campaign | |||
Description | Appeal to Under The Weather patients with a series of waterproof flyers hidden in tempting splashy puddles. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Ailing |
Hive Mind Campaign | |||
Description | Swarm Hive Mind patients to your hospital by attracting the bees with highly informative dances. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Betts Shore |
Snow Problem Campaign | |||
Description | Place some pamphlets about your Snow Problem treatment facilities on a precarious mountainside, so they'll end up exactly where they need to be after the next Avalanche | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Pointy Pass |
Recruitment Marketing[]
Staff Recruitment[]
These campaigns will increase the speed at which recruits for the corresponding staff type are presented in the hiring screen.
Doctor Campaign | |||
---|---|---|---|
Description | Pay our Doctors to say good things about us to all of their Doctor friends at one of their Doctor meetings. | ||
Cost (3-12 months) | 7,000 -25,000 | First available | Flemington |
Nurse Campaign | |||
Description | Pay for a spread in the Two Point Squabbler advertising all of our great nursing opportunities. | ||
Cost (3-12 months) | 7,000 -25,000 | First available | Flemington |
Janitor Campaign | |||
Description | A recruitment drive to attract professional curlers and other fearsome sweepers to work as Janitors. | ||
Cost (3-12 months) | 7,000 -25,000 | First available | Flemington |
Assistant Campaign | |||
Description | Fake a poetry competition to trick assistants into applying for positions at our hospital. | ||
Cost (3-12 months) | 7,000 -25,000 | First available | Flemington |
Qualification Recruitment[]
These campaigns increase the likelihood that recruits who appear on the hiring screen will have the corresponding qualification. They do not increase the rate at which those recruits are presented, as with the Staff Recruitment campaigns listed above. Running both campaigns in separate Marketing Rooms, however, will result in both effects combining, i.e. recruits appearing more quickly, with a higher likelihood of having the desired qualification.
Surgeon Campaign | |||
---|---|---|---|
Description | Put up posters in butchers and delis around Two Point County to attract out of work surgeons. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Smogley |
Psychiatrist Campaign | |||
Description | A subliminal advertising campaign to encourage psychiatrists to apply to work at the hospital, against their will. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Researcher Campaign | |||
Description | A recruitment drive to attract mad scientist types with an interest in research. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Genetics Campaign | |||
Description | Send a newsletter to all of the County's most prominent greenhouses to attract specialists in genetics. Plants can't be that different from people. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Melt Downs |
Radiology Campaign | |||
Description | Pay to have an ad put into this month's 'Ex-Bungle Employees Support Group' newsletter to see if there are any qualified radiologists looking for a job. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Ghost Capture Campaign | |||
Description | Make a donation to Harrison Wolff's 'Paranormally Proactive' initiative and he'll put in a good word with some of the qualified ghost-hunters he knows. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Mechanics Campaign | |||
Description | Put an advert in Nuts about Bolts, the County's premier engineering editorial to attract a qualified mechanic. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Marketing Campaign | |||
Description | We should be able to impress fellow marketeers with our nuanced use of advanced marketing techniques. Rent an advertising blimp, that should get them on board. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Flemington |
Driving Campaign | |||
Description | Pay some local driving instructors to nudge their best students towards pursuing careers in medicine. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Ailing |
Flying Campaign | |||
Description | Paint job advertisements in huge letters in hillside locations across the county so they're legible from 30,000 feet. | ||
Cost (3-12 months) | 16,000 -61,000 | First available | Betts Shore |