Marketing


 * For the Marketing room, see Marketing (Room).
 * For Marketing Qualification, see Staff Training.

Once built, the Marketing Room provides the option to run marketing campaigns for your hospital. This allows for new ways of improving your hospital's Reputation, attracting Patients with particular Illnesses and hire Staff of certain types.

Description
To start a marketing campaign, select a marketing table and choose a marketing direction.


 * General Marketing - to improve hospital reputation.
 * Illness Marketing - to attract patients with certain Illnesses.
 * Recruitment Marketing - to attract staff.

After you selected the desired direction you are presented with a more detailed choice of campaign goals. Every option offers different outcomes based on its size, duration and type of campaign.

Cost and outcome depend on the base campaign cost, the size (applies to general marketing) and the duration of the campaing.

Three months is the minimum duration for each campaign, every additional month adds $5,000 to the campaign's cost.
 * Small, short lived campaigns are the cheapest but least profitable
 * Large, long-term campaigns being the most expensive but also being the most rewarding.

Staff

 * Assistant with Marketing Qualification

Room

 * Marketing (Room)

=Marketing Campaigns=

Small Campaign
'Give your reputation a small boost with an advert in the lonely hearts coluumn in the Two Point Squabbler.'


 * Campaign Cost $10,000 for 3 months

Medium Campaign
Boost our reputation by commissioning a series of pro-hospital posters around the County.
 * Campaign Cost $20,000 for 3 months

Pharmacy Campaign
Start an awareness campaign for all of the wonderful new drugs our hospital is using. Should bring in more patients for the Pharmacy.
 * Campaign Base Cost $16,000

Injection Campaign
'A campaign centred around needles: people just love needles.'


 * Campaign Base Cost $16,000

Ward Campaign
Start a rumour that our Ward beds are the comfiest around. That should be enough to see a rise in the number of Ward patients.
 * Campaign Base Cost $16,000

Surgery Campaign
'Campaign for more Surgery patients by paying for a series of posters depicting the advantages of haing things taken out of you'


 * Campaign Base Cost $16,000

Doctor Campaign
Pay our Doctors to say good things about us to all of their Doctor friends at one of their Doctor meetings.
 * Campaign Base Cost $7,000