Marketing


 * For the Marketing room, see Marketing (Room).
 * For Marketing Qualification, see Staff Training.

The Marketing Room, made available in Flemington, provides the option to run marketing campaigns for the player's hospital; these can be used to increase the hospital's reputation, attract patients for specific treatment rooms or recruit staff at a higher rate and/or with specific qualifications.

Marketing Screen
The Marketing Screen can be opened by selecting the Marketing Table, from the Room Inspector, or by simply dropping an Assistant with the Marketing Qualification into an inactive Marketing Room. There are three tabs of campaigns to be run: After selecting the desired campaign, the player will choose the duration of the campaign. The base cost is immediately presented, which is usually the cost of running for the default three months, plus $1,000 (similar to the Green Light Fee in Research). For General campaigns, however, the base cost is that of the first three month, plus one additional month's worth.
 * General Marketing campaigns are used to increase the hospital's reputation, larger campaigns having a larger effect, but at a higher cost.
 * Illness Marketing campaigns will attract a higher proportion of patients for the corresponding room. It should be noted that this will not increase the overall number of patients; that is determined by hospital reputation and level, and subject to a hard cap on many earlier levels.
 * Recruitment Marketing campaigns will either increase the rate at which corresponding recruits will appear in the Hiring Screen, or increase the likelihood that recruits will have the desired qualification.

The length of the campaign may be increased in one month intervals, up to 12 months total. In most cases, each month will cost $5,000, the exceptions being the small general campaign ($2,500), large general campaign ($10,000), and Staff Recruitment campaigns ($2,000).

As such, it is more cost-effective to run a longer campaign, assuming the player will continue to benefit from the campaign's effect for the entire duration.

Staff
The following Staff is required before a marketing campaign can be embarked upon: Assistant with Marketing Qualification The room inspector allows the selection of up to four additional staff members in order to run more effective marketing campaigns.

The most suitable skill with which to train staff for this room is Marketing.

Room
=Marketing Campaigns=

General Marketing
These campaigns are used to increase the hospital's reputation. Paying more to run a larger campaign will have a greater effect.

Illness Marketing
These campaigns increase the proportion of arriving patients who will require treatment in the corresponding room. The overall numbers and arrival rates of patients are not affected.

Staff Recruitment
These campaigns will increase the speed at which recruits for the corresponding staff type are presented in the hiring screen.

Qualification Recruitment
These campaigns increase the likelihood that recruits who appear on the hiring screen will have the corresponding qualification. They do not increase the rate at which those recruits are presented, as with the Staff Recruitment campaigns listed above.