Marketing


 * For the Marketing room, see Marketing (Room).
 * For Marketing Qualification, see Staff Training.

The Marketing Room, made available in Flemington, provides the option to run marketing campaigns for the player's hospital; these can be used to increase the hospital's reputation, attract patients for specific treatment rooms or recruit staff at a higher rate and/or with specific qualifications.

Marketing Screen
The Marketing Screen can be opened by selecting the Marketing Table, from the Room Inspector, or by simply dropping an Assistant with the Marketing Qualification into an inactive Marketing Room. There are three tabs of campaigns to be run:
 * General Marketing campaigns are used to increase the hospital's reputation, larger campaigns having a larger effect, but at a higher cost.
 * Illness Marketing campaigns will attract a higher proportion of patients for the corresponding room. It should be noted that this will not increase the overall number of patients.
 * Recruitment Marketing campaigns will either increase the rate at which corresponding recruits will appear in the Hiring Screen, or increase the likelihood that recruits will have the desired qualification.

After you selected the desired direction you are presented with a more detailed choice of campaign goals. Every option offers different outcomes based on its size, duration and type of campaign.

Cost and outcome depend on the base campaign cost, the size (applies to general marketing) and the duration of the campaign.

Three months is the minimum duration for each campaign, every additional month adds $5,000 to the campaign's cost for Small or Medium campaigns. Every additional month adds $10,000 to the campaign's cost for Large campaigns.
 * Small, short lived campaigns are the cheapest but least profitable
 * Large, long-term campaigns being the most expensive but also being the most rewarding.

Staff

 * Assistant with Marketing Qualification

Room

 * Marketing (Room)

=Marketing Campaigns=

General Marketing
These campaigns are used to increase the hospital's reputation. Paying more to run a larger campaign will have a greater effect.

Illness Marketing
These campaigns increase the proportion of arriving patients who will require treatment in the corresponding room. The overall numbers and arrival rates of patients are not affected.

Staff Recruitment
These campaigns will increase the speed at which recruits for the corresponding staff type are presented in the hiring screen.

Qualification Recruitment
These campaigns increase the likelihood that recruits who appear on the hiring screen will have the corresponding qualification. They do not increase the rate at which those recruits are presented, as with the Staff Recruitment campaigns listed above.