Marketing


 * For the Marketing room, see Marketing (Room).
 * For Marketing Qualification, see Staff Training.

The Marketing Room, made available in Flemington, provides the option to run marketing campaigns for the player's hospital; these can be used to increase the hospital's reputation, attract patients for specific treatment rooms or recruit staff at a higher rate and/or with specific qualifications.

Marketing Screen
The Marketing Screen can be opened by selecting the Marketing Table, from the Room Inspector, or by simply dropping an Assistant with the Marketing Qualification into an inactive Marketing Room. There are three tabs of campaigns to be run: After selecting the desired campaign, the player will choose the duration of the campaign. The base cost is immediately presented, which is usually the cost of running for the default three months, plus $1,000 (similar to the Green Light Fee in Research). For General campaigns, however, the base cost is that of the first three month, plus one additional month's worth.
 * General Marketing campaigns are used to increase the hospital's reputation, larger campaigns having a larger effect, but at a higher cost.
 * Illness Marketing campaigns will attract a higher proportion of patients for the corresponding room. It should be noted that this will not increase the overall number of patients; that is determined by hospital reputation and level, and subject to a hard cap on many earlier levels.
 * Recruitment Marketing campaigns will either increase the rate at which corresponding recruits will appear in the Hiring Screen, or increase the likelihood that recruits will have the desired qualification.

The length of the campaign may be increased in one month intervals, up to 12 months total. In most cases, each month will cost $5,000, the exceptions being the small general campaign ($2,500), large general campaign ($10,000), and Staff Recruitment campaigns ($2,000).

As such, it is more cost-effective to run a longer campaign, assuming the player will continue to benefit from the campaign's effect for the entire duration.

Staff
The following Staff is required before a marketing campaign can be embarked upon: Assistant with Marketing Qualification The room inspector allows the selection of up to four additional staff members in order to run more effective marketing campaigns.

The most suitable skill with which to train staff for this room is Marketing.

General Marketing
These campaigns are used to increase the hospital's reputation. Paying more to run a larger campaign will have a greater effect.

Illness Marketing
These campaigns increase the proportion of arriving patients who will require treatment in the corresponding room. The overall numbers and arrival rates of patients are not affected.

Staff Recruitment
These campaigns will increase the speed at which recruits for the corresponding staff type are presented in the hiring screen.

Qualification Recruitment
These campaigns increase the likelihood that recruits who appear on the hiring screen will have the corresponding qualification. They do not increase the rate at which those recruits are presented, as with the Staff Recruitment campaigns listed above. Running both campaigns in separate Marketing Rooms, however, will result in both effects combining, i.e. recruits appearing more quickly, with a higher likelihood of having the desired qualification. {| class="tphDefaultTable" width=100% style="text-align:left;" ! colspan="4" | Surgeon Campaign ! colspan="4" | Psychiatrist Campaign ! colspan="4" | Researcher Campaign ! colspan="4" | Genetics Campaign ! colspan="4" | Radiology Campaign ! colspan="4" | Ghost Capture Campaign ! colspan="4" | Mechanics Campaign ! colspan="4" | Marketing Campaign ! colspan="4" | Driving Campaign ! colspan="4" | Flying Campaign
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Put up posters in butchers and delis around Two Point County to attract out of work surgeons.
 * class="tphDefaultTableHeader" width=20% |Cost (3-12 months)
 * width=30% |16,000 -61,000
 * class="tphDefaultTableHeader" width=20% |First available
 * width=30% |
 * class="tphDefaultTableHeader" width=20% |First available
 * width=30% |
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |A subliminal advertising campaign to encourage psychiatrists to apply to work at the hospital, against their will.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |A recruitment drive to attract mad scientist types with an interest in research.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Send a newsletter to all of the County's most prominent greenhouses to attract specialists in genetics. Plants can't be that different from people.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Pay to have an ad put into this month's 'Ex-Bungle Employees Support Group' newsletter to see if there are any qualified radiologists looking for a job.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Make a donation to Harrison Wolff's 'Paranormally Proactive' initiative and he'll put in a good word with some of the qualified ghost-hunters he knows.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Put an advert in Nuts about Bolts, the County's premier engineering editorial to attract a qualified mechanic.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |We should be able to impress fellow marketeers with our nuanced use of advanced marketing techniques. Rent an advertising blimp, that should get them on board.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Pay some local driving instructors to nudge their best students towards pursuing careers in medicine.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * class="tphDefaultTableHeader" |Description
 * colspan="3" style="text-align:left;" |Paint job advertisements in huge letters in hillside locations across the county so they're legible from 30,000 feet.
 * class="tphDefaultTableHeader" |Cost (3-12 months)
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available
 * 16,000 -61,000
 * class="tphDefaultTableHeader" |First available